Obsession circa 2017


Rick Swanson


Rick Swanson

Body Style



540ci Merlin


Coan 2-Speed


66" Terra / BKT



Obsession is a Ford monster truck on a PEI Chassis driven by Rick Swanson out of Menifee, California since 1998. In addition to competition appearances, the truck is also famous for being featured in a multitude of TV commercials over its career with ads for companies like Maytag, Wendy's, and Bud Light. It was even shown in the House MD TV show as "Colossus". Rick Swanson has been the primary driver of Obsession, with Jeff Jones driving the truck in 2011 while Rick drove Obsessed and Jim Lehnertz driving Obsession from 2012 to 2014.


  • 1996 - Construction on the first Obsession begins.
  • 1998 - Obsession debuts with a Line-X flagship sponsorship, running mostly with Monster Jerky.
  • 2001 - A second Obsession debuts under KCM driven by Don Chester.
  • 2002 - Obsession 2 is rebranded as Major Obsession.
  • 2003 - Major Obsession runs its final year.
  • 2004 - Three Obsessions were campaigned as two more trucks were made. Steve Reynolds debuted his own Obsession under Hartsock Racing and Rod Wood campaigned the name on the McGruff chassis. Rick Swanson continues to run his own version.
  • 2005 - Steve Reynolds leaves the team. His truck was converted to Cowboy. Curtis Stone debuts a new Obsession on the Public Disturbance chassis. Wood and Swanson continues touring with their trucks.
  • 2006 - Wood and Stone goes back to driving their own trucks, McGruff and Public Disturbance respectively, leaving Swanson the only one with the name. His Obsession gets a flagship sponsorship with Fabtech and gets a new design. He also won the Monsters of Destruction Tour later that year.
  • 2008 - A new paint scheme is unveiled on Obsession.
  • 2009 - The team debuts Obsession's teammate, Obsessed.
  • 2011 - Jeff Jones drives Obsession with a new design while Rick moves to Obsessed.
  • 2012 - Jim Lehnertz begins to drive Obsession. Backwards Bob is run on and off on the Obsession chassis throughout the year leading Rick to create his own backwards themed truck, Wrongway Rick.
  • 2014 - Rick Swanson goes back to driving Obsession.
  • 2016 - The truck celebrates it's 20th anniversary. It is given a special "film reel" livery depicting various commercials the truck has been featured in throughout the years.
  • 2017 - The truck competed on the west coast Fox Sports 1 Series with a new look and a chassis being the old Obsessed. The old chassis was sold to Australia and became the new Outback Thunda.
  • 2018 - The former Safety Kleen chassis would become a new Obsession.


Obsession has had many alter-egos, most of which were very temporary, even one-offs, for uses such as commercials and other purposes.

Other Trucks

Obsession, in the early 2000's, leased the name and body onto several other trucks, as to have the name running all over the U.S. These include